Built by the people who scoped it.
Highly technical, AI-forward, and accountable end-to-end; no handoffs, just the people solving your actual problem.
Services
Scoping, roadmapping, PRDs, build vs. buy analysis, competitor research and prioritization. Grounded in the practices of top North American product teams, for founders and teams who need product thinking without a full-time hire.
Mobile and web apps, and websites, built end to end. We use AI-forward tooling to move fast without cutting corners. We think carefully about the architecture underneath the product, so what we ship is scalable, observable, and maintainable.
Design and build specialized AI systems, including custom ML algorithms, SLMs, RAG pipelines, voice agents, and browser agents, engineered around your data, workflows, and tech stack.
Workflow automation, internal tooling and integrations that remove manual work. Built with the reliability of production software, not a one-off script, and monitored so you know what the system does before it does it in production.
How we work
Via the form or WhatsApp.
To understand the problem and define the project scope.
Pricing and timelines presented within 24 hours of the discovery call.
Once confirmed, we create detailed requirements and design the solution.
Built in cycles, with feedback incorporated as needed along the way.
With 60 days of included changes and fixes after delivery.
Support and maintenance packages available beyond the 60-day window.
Team
7+ years across consulting, fintech, and ecommerce. She's worked from 0-to-1, building ecommerce products for 2,000+ brands at Passport, to leading multi-year digital transformations at large enterprises like CIBC, one of Canada's largest banks. University of Waterloo graduate, specialized in product discovery and user experience.
LinkedIn
Santa Clara University graduate specializing in software development, with a minor in entrepreneurship. She's worked with fast-growing Bay Area startups shipping production features on tight timelines — from AI-powered automation systems that cut hours of manual work, to real-time 3D simulations that helped secure enterprise client contracts. Specializes in building scalable, AI-forward digital solutions end-to-end.
LinkedIn
Data Scientist at MSCI Mumbai, building AI-powered pipelines and an Agentic QA Platform that applies quality checks across financial datasets. She's also faculty at BITS Pilani and NMIMS, teaching NLP and GenAI to postgraduate students, and has mentored 100+ professionals moving into data science and AI. Specializes in generative AI, LLMs, and autonomous agent systems.
LinkedIn
20+ years as an entrepreneur and technologist across fintech, edtech, and e-commerce. Currently CTO at PitchIn AG and co-founder of ClickTouch, with a track record spanning product architecture, cloud solutions, and full-scale digital transformation for enterprise clients. Specializes in taking products from concept to production, and steering technical strategy for growing companies.
LinkedInCase studies
Our own products and client workA barcode-based app for exhibition floors. Products carry barcodes, staff scan them to build buyer-specific lists in real time, lists are sent to buyers on the spot, and leads are tracked afterward for follow-up. Built to keep new leads warm and improve lead-to-sale conversion.
"Working with Merit Labs was so easy and seamless. We just described the problem, and they were able to think through and create a solution for us. This app has completely changed the way we run exhibitions. We get so many more sales from them now!"
Questions
Answers before the callWhat does Merit Labs do?
Merit Labs is an AI-forward software development company building custom software and intelligent automations for founders and mid-market companies. We build websites, web and mobile apps, AI agents, chatbots, workflow automations, and LLM-powered applications. We also provide product management expertise to help businesses scope, prioritize, and build the right solution for their needs.
What makes Merit Labs different?
With Merit Labs, you will be working directly with Senior Forward Deploy Engineers to build end to end quickly, using AI. No complex coordination across teams, no requirements lost in translation. Our team's background spans consulting, fintech, ecommerce, and enterprise transformation across North America, so you get global best practices applied to your specific problem. We ship working solutions in weeks, not months, with the same technical team from scoping through delivery.
How is Merit Labs different from hiring a freelancer or a big agency?
Freelancers lack the professionalism, and breadth of expertise required to fully deliver your project, while big agencies are often slow, have higher costs and lack innovation. With Merit Labs you will be working directly with a small team of senior technology professionals to deliver your project end to end - we offer the speed of a freelancer with the structure of a big agency.
What kind of clients do you work with?
We work with startups, SMBs, and enterprise clients across fintech, e-commerce, healthcare, manufacturing, and professional services.
What happens after I reach out?
A 30-minute discovery call, then a proposal with pricing and timelines within 24 hours. Once you confirm, we go deeper on requirements before starting the build.
How is pricing handled?
Every project is scoped individually, so we don't publish flat rates. Pricing and timelines come as part of the proposal after the discovery call, based on what you actually need.
Do you offer ongoing support after launch?
Yes. Changes and fixes are included for 60 days after handoff, and we offer ongoing support and maintenance packages beyond that. Post launch support includes bug fixes, performance monitoring, security updates, feature enhancements, prompt tuning, model updates, and 24/7 incident response for critical systems. Many clients transition from project-based work to monthly retainers for continuous AI improvement and support.
Do you sign NDAs and maintain confidentiality?
Yes, Merit Labs takes confidentiality seriously. We sign NDAs before project discussions, maintain strict data security practices, and follow industry best practices for handling sensitive information. Merit Labs can work within your compliance requirements and implement data handling protocols specific to your industry.
Can you work with our existing tech stack?
Yes, Merit Labs integrates AI solutions with your existing technology stack. We work with CRMs (Salesforce, HubSpot, Zoho), ERPs (SAP, Oracle, custom systems), databases, cloud platforms (AWS, Google Cloud, Azure), communication tools (WhatsApp, Slack, Teams), and custom applications.
Where is Merit Labs based, and do you work with international clients?
We're based in Mumbai and work with clients across India and internationally (United States, United Kingdom, Europe, Middle East, Southeast Asia, Australia, and across Asia), operating remotely to collaborate effectively across timezones.
Can we start with a smaller pilot project?
Yes, Merit Labs encourages pilot projects to demonstrate value before larger commitments. We typically start with a focused proof of concept around one workflow or use case, deliver results with real data, and then expand based on validated outcomes. This approach reduces risk and builds confidence in the solution.
What technologies do you use?
Merit Labs uses modern, production-grade technologies: React, Next.js, Node.js, Python, TypeScript for applications; OpenAI, Claude, Grok for AI models; LangChain for AI orchestration; PostgreSQL, MongoDB, Redis for databases; AWS, Google Cloud, Vercel for infrastructure. We choose the right stack for each project based on requirements.
How do I get started?
Fill out the contact form or message us directly on WhatsApp to book your discovery call. Merit Labs typically responds within 24 hours and offers a free 30-minute discovery call to understand your requirements. There are no lengthy sales processes, work can start within a week.
Tell us the problem, not the solution.
Send the form and we'll book a 30-minute discovery call. A proposal with pricing and timelines follows within 24 hours.